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SOLUTION · MARKETING

Marketing from audience and offer through conversion, attribution and follow-up.

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Voyager treats a campaign as a conversion system. Audience, offer, proof, objections, destination and follow-up are defined before channel work begins; content and approvals run against that plan; conversions become customer records and the resulting pipeline and revenue stay connected to the campaign.

The campaign model

Plan around the conversion, then hand warm responses to the right owner.

Audience, offer and conversion event come first. Content and channels run on one calendar with approvals, and each response reaches an owner with its context.

  1. Conversion modelAudience, offer, proof, destination
  2. Content and channelsOne calendar, with approvals
  3. Authority gate: PublishContent approved before it goes live
  4. ConversionAttribution and experiment history
  5. Follow-upWarm response handed to its owner

Illustrative example.

HOW THE WORK MOVES

From audience and offer to conversion and learning.

Measure conversion and attribution against the campaign that produced them, with warm responses handed to the right commercial owner.

  1. AudienceDefine the segment and the people the campaign is meant to reach.
  2. OfferSet the outcome, offer, proof, objections and calls to action.
  3. PlanChoose destinations, conversion events, channels and follow-up.
  4. CreateProduce content and assets with review and approval.
  5. ExecuteRun outreach, newsletters, social and web activity on the campaign calendar.
  6. ConvertForms and responses create or update real relationship records.
  7. Hand offQualified responses reach sales or the responsible team.
  8. MeasureAttribution and experiment history connect activity to pipeline and revenue.

01PLAN

Start with the conversion model, not a list of assets.

Define the audience, offer, outcome, calls to action, proof, objections, destination and follow-up before work fragments into emails, posts and tasks.

  • Audiences and segments
  • Offers, proof and objections
  • Destinations and conversion events

02EXECUTE

Content, channels and approvals on one campaign calendar.

Produce and approve content and assets, schedule channel execution including outreach, newsletters and social, and keep everything attached to the campaign it serves.

03WEB AND SEARCH

Website, forms and SEO/GEO content operations.

Publish landing pages and forms that create real records, and plan search and AI-answer content from research through approval, publication and performance review.

04MEASURE

Conversion, attribution and experiment history.

Track conversion and attribution, keep experiment history, and connect results to the pipeline and revenue they created.

BEFORE YOU START

Common questions about this area.

Is Voyager marketing automation software?
Voyager covers campaign planning, audiences, content, channel execution, outreach, conversion tracking and attribution, with automation and approvals built in.
Do marketing and sales share customer context?
Yes. Campaigns, leads, opportunities and customers are connected records, so marketing and sales work from the same customer history without reconciling duplicates.
Can we keep our current marketing tools?
Yes. Keep them connected, move selected functions into Voyager, or run marketing in Voyager.

CONNECTED WORK

Related capabilities and solutions.

Get started

Bring a campaign where execution and attribution live in different tools.

Map a campaign workflowRequest accessExplore other solutions

We will map the audience, offer, channels, content approvals, conversion event, sales handoff and measures Voyager should keep connected.