GUIDE · BUSINESS CASE

How to build a business case from live operating data.

A business case should make a decision easier to inspect, not make an idea sound inevitable. HM Treasury's current Five Case Model is one formal example of multi-dimensional appraisal, covering strategic, economic, commercial, financial and management cases. Voyager uses a lighter business-operating loop for private-company decisions: signal, evidence, alternatives, consequences, authority, execution and later review against the original thesis.

EXTERNAL REFERENCE

The Five Case Model illustrates why one-dimensional ROI is not enough.

Strategic
Why change is needed and how the proposal fits the objective.
Economic
Which options exist and how their costs, benefits and risks compare.
Commercial
Whether the commercial route and market arrangements are workable.
Financial
Whether the proposal is affordable and what its financial consequences are.
Management
Whether delivery, governance and implementation can actually work.

011 · SIGNAL

Start with the observed condition, not the preferred solution.

The trigger can be demand, margin deterioration, excess capacity, a supplier issue, a recurring service problem, geographic evidence or another operating pattern. Record what is happening before deciding what it means.

022 · EVIDENCE

Join internal operating evidence with external research.

Internal data explains the current business. External research tests whether the opportunity, customer, market, supplier, property, technology or regulatory assumptions hold outside the company.

033 · OPTIONS

Compare alternatives, including doing less or doing nothing.

A business case is stronger when it shows realistic alternatives and the assumptions behind each rather than only defending one proposal.

044 · CONSEQUENCES

Model what the decision changes across functions.

Demand, price, margin, cash, staffing, capacity, inventory, suppliers, facilities, legal requirements, schedule and current commitments can move together. A local improvement can still be a poor company-level decision.

055 · AUTHORITY

Separate analysis from the right to commit the company.

Evidence and scenarios can be prepared automatically or by a team, but go, no-go and funding decisions belong to the people or governance process with that authority.

066 · EXECUTION

Carry the approved assumptions into the plan.

The project, campaign, hiring, purchase, facility or sales work should remain linked to the business case so execution can still see the promised cost, timing, demand and operating assumptions.

077 · THESIS VS ACTUAL

Reopen the original case after real results arrive.

Compare actual demand, cost, margin, timing and operating impact with the thesis. Continue, change, expand or stop based on evidence, and retain the lesson for future opportunity evaluation.

DIRECT ANSWERS

The practical questions behind the concept.

Does Voyager use HM Treasury's Five Case Model?
No claim is made that Voyager implements the government methodology. The guide uses it as an external example of disciplined multi-dimensional appraisal.
What makes operating data useful in a business case?
It grounds assumptions in current demand, capacity, cost, customer, supplier and execution conditions rather than treating the proposal as an isolated forecast.
Why save the original thesis?
Without the original assumptions, later performance can be rationalized after the fact. Thesis-versus-actual review makes it possible to see which assumptions were right, wrong or incomplete.

Get started

Build the decision package around one real opportunity.

Start with the operating signal, record the evidence and alternatives, model cross-functional consequences and define who owns the go or no-go decision.